POWERUP Toys Debuts Three New Products at Toy Fair 2019

(New York) February 15, 2019 – POWERUP Toys (Toy Fair Booth #2789), the creator of the first smartphone-controlled paper airplane motor kit, is introducing three new products at Toy Fair 2019 – POWERUP 4.0, POWERUP RACERS, and OKO Multi View.

“As a child, I loved anything that flew, which is something so many children and adults can relate to,” said Shai Goitein, CEO and Founder of POWERUP Toys. “That’s why we at POWERUP are constantly creating new kits that add functionality and versatility to our motors. Also, we are excited about our first product that is outside of the motor kits area and brings the world of AR and the world around us into greater view.”

The POWERUP 4.0 is an ultra-durable propulsion motor that universally adapts to almost any paper airplane design and transforms it into a flying machine. Pilots (Individuals ages 14+) launch, steer, and land their planes using their Bluetooth-connected device and the POWERUP App (available for iOS and Android). The POWERUP 4.0 has two propellers for double the power and more maneuverability, an autopilot-controlled flight feature that makes flying in windy conditions ultra-easy, and new on-board sensors that collect real-time flight performance data. Pilots then analyze this data and tweak the design of their airplanes to optimize the flying experience, making it perfect to use at-home or in the classroom. The POWERUP 4.0 will be available online this fall. MSRP: $59.99

Children ages 8+ can take the road, water, or air by storm with the new POWERUP RACERS Motorized Origami Vehicles. The small, versatile propulsion motor transforms a paper creation into a motorized car, boat, or airplane – all using the same motor. Children fold their own paper car, boat, or airplane out of a sheet of paper, clip on the fully-charged POWERUP RACERS motor, and they are ready to drive, float, or fly their creations. The kit – which comes with a propulsion motor, three folding templates, wheels, and fastening clips – is perfect for home or can be used to teach aerodynamics and physics in the STEM classroom. The POWERUP RACERS will be available online this fall. MSRP: $24.99

With OKO Multi View, the newest multi-use smartphone accessory, children ages 8+ can explore the world around them like never before. Children insert their smartphone into OKO Multi View and wear it like goggles to transform the phone’s camera into an amazing Augmented Reality tool or use it like entry-level binoculars with capture capabilities. The spatial aspherical oculars create a high-quality, full-screen viewing experience to immerse children in AR apps on the fly. When using OKO Multi View as binoculars, children can see beyond what a traditional smartphone camera captures. If they find a scene they love, they can save it forever by taking a picture or video using their device – without removing the device from the goggles. The OKO Multi View will be available online this spring, MSRP: $29.99

To see these products in action, visit POWERUP Toys at Toy Fair 2019 in booth #2789. To see the full line of POWERUP Toys motors and accessories, visit: www.poweruptoys.com.

About POWERUP Toys 
POWERUP Toys lets consumers of all ages expand their sense of play and experimentation by adding power to familiar paper airplanes. POWERUP Toys brings homemade paper airplanes into the future by adding next generation mobile controls, propulsion, and tools to take imagination to new heights.

Introducing MekaMon: an Augmented Reality Gaming Experience with Real-Life Robots Designed to Turn Living Rooms Into Battle Zones

BRISTOL, U.K. (Jan. 3, 2017) — Pokemon Go introduced the magic that comes from augmented reality to the world. As fun as it was, it was limited to watching onscreen battles between digital creatures. Now, augmented reality breaks out of the screen with MekaMon: the world’s first premium gaming robots that battle in both the physical and virtual worlds, creating a limitless experience for gamers everywhere.

Created by Reach Robotics and available for purchase today at MekaMon.com, MekaMon starts at $279 and is a new way to experience augmented reality, robotics and video games, where the whole universe is one giant battlefield.

Augmented Reality, Real Robots

Inside the MekaMon app, the smartphone screen becomes a dashboard for controlling and customizing the real-life robots, as well as a gateway for augmented reality gameplay. In single player, the screen transforms into a vast augmented reality world where players embark on an epic campaign and gamers learn how to strike, evade, and

master the robot’s controls. MekaMon’s tracking technology enables robots to transcend the physical environment and become one with digital gameplay in real time.

Mechanized Warriors

MekaMon’s robots have gone through 27 iterations over three years of development to become premium fighting machines. Features include:

  • Three degrees of freedom per leg allowing a sophisticated level of movement
  • Customization by physical accessories that add weapons or shields, enabling the creation of aggressive, defensive or technical specialists
  • One hour of battery life per charge
  • Phone camera and infrared tracking system for precision gameplay
  • Lightweight form factor (2.2 pounds) to enable swift battle strikes Two Bots Enter, One Bot Leaves MekaMon spans single and multiplayer action.

In multiplayer mode, friends battle in bot-to bot-combat as well as arcade-style, co-op gameplay that spans Tug of War, Last Man Standing, and more. MekaMon robots can also connect to multiple devices, allowing for cooperative gameplay for two people and up. In single-player mode, gamers progress through the MekaMon campaign and earn upgrades and experience points that they can use later for future battles.

As the robots battle, they level up and achieve new capabilities and weapons that can be customized in the mobile app based on a player’s strategy. Digital items augment abilities and boost health and recovery times, adding a layer of depth and strategy to upgrade choices and inventory.

Co-founded by 25-year-old Nigerian robotics engineer Silas Adekunle, Reach Robotics has assembled a team of leading engineers, game designers and computer vision PhDs and experts who have built their

reputations working at Aston Martin and Airbus. The result is a premium robotics product that’s easy to play but difficult to master and aimed squarely at bringing consumer robots to the multi-billion dollar toys-to-life market.

“At the root of everything we build is the premise that gaming is an experience that goes beyond a screen. We imagine a world where things come to life in front of you,” says Silas Adekunle, CEO and cofounder of Reach Robotics. “Our inspiration came from building robots in STEM classes with underprivileged students in the U.K., and while we got our humble start there — we’re ready to introduce a new twist on hardware and video games and unleash our battling robots.”

Enlist in the MekAcademy

The first 500 people to buy MekaMon will receive exclusive features and enter the MekAcademy, a club that offers special promotions, battle advice and more. For a limited time, a single MekaMon is available in the Lone Wolf Battle Pack for $279 while the Ultimate Battle Pack contains two MekaMons and is available for $499 – a discount of more than 35 percent from its retail price.

To purchase MekaMon today, go to: MekaMon.com

About Reach Robotics

Founded in 2013 by CEO Silas Adekunle, CTO Chris Beck and COO John Rees, Reach Robotics is creating the future of gaming by fusing robotics, reality-bending technology and competitive play. MekaMon is the company’s first product and the company is backed by world-class investors like London Venture Partners, Qualcomm Ventures, Hardware Club, Iglobe Partners, Passion Capital and Techstars.