TORONTO, Sept. 27, 2019 /CNW/ – Spin Master Corp. (TSX: TOY; www.spinmaster.com), a leading children’s entertainment company, announced today the launch of Owleez, the first ever interactive toy pet that kids can teach how to fly. The adorable baby owl combines the ultimate trifecta of coveted features; unique pet, interactive nurturing toy and the magic of flight, but it needs the help of a child to fly.
With over 100 interactive sounds and movements, the baby owl responds to touch, love and care. By swinging her through the air, children can teach her how to fly. Watch her soar or comfort her after a crash, Owleez is made of durable and lightweight materials so when she crashes it’s okay, it’s all part of the learning experience.
„We are incredibly excited to introduce Owleez, our first ever interactive toy pet that can fly,“ says Kate Keller, VP Marketing RC. „The combination of an interactive toy pet that children can actually teach how to fly is truly innovative. It’s extremely satisfying for kids to see the result of the love and care they put into their own Owleez toy pet. They experience the delight and reward knowing it is something that they taught it to do.“
Spin Master is committed to uncovering the latest trends that push the boundaries of fun. The company’s research team did some digging to get to the bottom of what kids really want and Owleez delivers just that. Eighty-one per cent of kids surveyed said they wanted a pet that could fly while an overwhelming 91% chose flying as the super hero power they most desired*.
To introduce Owleez, Spin Master is teaming up with popular YouTube family Tic Tac Toy for the creation of commercials and how-to content. The kids, Addy and Maya, star in the commercial and reveal the Owleez baby owl in their own unboxing video on their channel. How-to content with Addy and Maya is also available on Spin Master Spark Club YouTube Channel.
Owleez is already taking off, being named a top holiday toy by Target, landing coveted spots on Walmart’s Top Rated by Kids List and UK retailer Argos as well as receiving the Toy of the Year Award from the Revue de Jouet in France.
Owleez will be available on October 4, 2019 at major retailers for a suggested retail price of $49.99. Recommend for children ages 6+. For more information on Owleez visit spinmaster.com or follow @SpinMasterSparkClub on Instagram.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 103 TIA Toy of The Year (TOTY) nominations with 30 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year. To date, Spin Master has produced nine television series, including the relaunched Bakugan: Battle Planet and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,800 people in countries around the world including Canada, United States, Mexico, France, Italy, United Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.
|*Spin Master surveyed a group of 159 girls between the ages of 6-8 years old. Participants were selected from the Funovation Panel, a community of families from across the U.S. and Canada that provide their feedback about potential new toys, television shows, commercials, and much more.|
VERNON HILLS, Ill., Feb. 16, 2019 /PRNewswire/ — Throughout its 35-year history, Learning Resources® has dedicated itself to developing toys on the forefront of what children need to learn and how they are best inclined to learn it — through play. Now, its efforts to provide the earliest possible screen-free coding experiences to kids have earned the educational toy company its first ever Toy of the Year (TOTY) Award. The award for Innovative Toy of the Year was given last night to Botley™ the Coding Robot at the annual awards gala presented by the Toy Association. Botley engages children and sparks curiosity about coding in a fun, friendly, hands-on way, all without the use of a screen.
In 2018, Botley helped define a new category of screen-free coding toys. Last night’s TOTY tops a list of more than 13 accolades and awards for the screen-free coding robot including „Best of CES“ by Reuters and „Best Toy of the Year 2018“ by Parents magazine. Children as young as five can learn to code with Botley, detecting objects, programming if/then logic, following looping commands and taking on obstacle courses.
„Our company is proud to engage future coders, engineers and scientists, and we are thrilled to receive the Innovative Toy of the Year TOTY Award for Botley the Coding Robot,“ said Learning Resources CEO, Rick Woldenberg. „This recognition honors our commitment to inspiring a love of learning in all children.“
With other category finalists including Harry Potter™ Wizard Training™ from JAKKS Pacific, the K’NEX Thrill Rides Bionic Blast™ Roller Coaster Building Set, Wow! Stuff’s Mystery Flying Snitch and Thames & Kosmos’s Sensors Alive: Bring Physics to Life!, the coveted industry nod was given specifically to the 77-piece Botley the Coding Robot Activity Set, which allows kids to start coding with Botley right out of the box in addition to building obstacle courses, mazes and more.
Following Botley’s success, Learning Resources‘ new Coding Critters, already the winner of Parents magazine’s 2019 „Best of CES“ award, continues the company’s mission of introducing screen-free coding, now to preschoolers as young as four, through storybook coding adventures with adorable interactive pets. Both products will be on display at the 2019 New York International Toy Fair through February 19 in the Learning Resources Booth (#403). Also be sure to check out Learning Resources‘ Director of Product Development, Tom Runtz, on the STEM/STEAM Toy Panel with other leading industry experts Sunday, February 17 in Level 1, Hall 1E, room 1E09.
Learn more at www.LearningResources.com. Get social with @LearningResources on Facebook and Instagram and on Twitter @LearningsHandsOn. #CODING #STEM.
About Learning Resources:
We’re the toy cash registers that help kids learn to count. We’re the alphabet puzzle blocks that inspire a love of reading. We’re the coding mouse that schools use to prepare students for tomorrow. We are Learning Resources®—and our mission is to help kids love to learn. For over 30 years we’ve been the leader in educational toys, with more than 1,000 items sold in over 80 countries. Our toys are designed to help children build educational skills… and get ready to take on the world. For more information, visit www.learningresources.com, or follow the brand on Twitter @LearningHandsOn, Facebook @LearningResources and Instagram @learningresources.