Sony’s New KOOV Educator Kit Makes Science and Technology Learning Accessible to Everyone

SAN DIEGO, Calif. — February 14, 2018—Sony Electronics today announced its unveiling of the KOOV Educator Kit, an all-in-one coding, robotics and design kit that combines digital coding with physical building to teach the next generation of problem solvers and innovators. Reflecting Sony’s commitment to both technology innovation and quality science, technology, engineering, art and math (STEAM) education, KOOV is designed to help cultivate students’ collaboration and problem solving skills, which have become critically important in 21st century learning.

Studies show that 65 percent of kids entering primary school today will work in jobs that do not exist yet,* and that there will be 4.4 million computer and IT jobs in the USA by 2024.** STEAM-focused education helps children develop the abilities they need for a technology-driven world. To meet the marketplace’s growing demand for these skills, KOOV helps students develop their creativity, critical thinking, collaboration and communication abilities. KOOV was created to make STEAM learning tools accessible to all students. By using inclusive colors, a shareable design and the goal of building a foundation for future STEAM learning, KOOV serves as a ready-made, easy-to-use resource for teachers, students and parents.

“KOOV is a dynamic educational tool to help pave the road for tomorrow’s creative geniuses,” said Mike Fasulo, president and chief operating officer of Sony Electronics.” As a technology company, Sony depends on the next generation of talented engineers and artists to carry our industry forward. Exposing students to engaging science and technology projects during their formative years encourages them to embrace these subjects.”

KOOV is made up of over 300 building blocks and accessories, along with a plethora of sensors, motors, LEDs and more. The KOOV Educator Kit includes the KOOV App, which features more than 30 hours of easy-to-follow educational content via its Learning Course. The KOOV Learning Course offers a great starting point for students to begin learning key concepts in coding, building and design. This educational course introduces the different electrical components that KOOV uses and provides students an overview of how those parts work and how to use Scratch-based coding to control them. The KOOV Educator Kit also comes with 23 pre-designed, pre-coded “Robot Recipes” ranging from simple structures to complex animals and vehicles. These recipes enable students to start building right away and quickly develop the skills needed to create their own original robots. The Robot Recipes showcase what can be done with KOOV, giving young learners the inspiration they need to move ahead and make their own unique creations from scratch.

Designed for children ages eight and up, the KOOV Educator Kit allows students to build on core concepts that they will learn over time and create increasingly complex robots as they go. Once a student masters the basic concepts and skills, they can use their imagination to create an infinite number of robotic combinations.

KOOV is flexible enough for students to use for independent study or in a structured setting led by an educator. One KOOV Educator Kit can accommodate up to five students. The Educator Kit offers curriculum-aligned lesson plans, step- by-step teacher guides, and student progress reports. In addition, KOOV provides class management features to give educators the tools to quickly implement KOOV-based learning into any classroom. KOOV will be available for pre-order beginning February 14, 2018, and products are expected to start shipping in late March 2018. For more information please visit:

*World Economic Forum Future of Jobs report, 2016
**Bureau of Labor and Statistics


About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K Ultra HD TVs. Visit for more information.

Acutronic Robotics secures investment from Sony to support H-ROS, the Hardware Robot Operating System

Acutronic Robotics, a Swiss company with operations in Spain’s Basque Country, Switzerland, and the United States has closed on its Series A financing round with the Sony Innovation Fund. The investment will allow the company to accelerate the development of the Hardware Robot Operating System (H-ROS), the next big standard for robotic components.

Since its inception, Acutronic Robotics has worked on a common hardware and software infrastructure that will allow different components to interoperate, thereby solving one of the major issues facing the robotics field today. The company was established in 2016 by Víctor Mayoral, Carlos Uraga, and J.A. Technologies (J.A.T.), after the latter acquired Erle Robotics, a company previously founded by the brothers David and Víctor Mayoral.

H-ROS serves as an infrastructure for robotics that allows manufacturers and integrators to work under a uniform set of standards, thereby allowing them to mix different components and avoiding the usual pain of needing to program a unique interface for each component. H-ROS allows users to build systems quickly and easily, in full compliance with the latest industrial and commercial standards. This will democratize the construction of robots and provide access to a much wider field of developers.

Following the transaction, Víctor Mayoral and Carlos Uraga will serve as the company’s Managing Directors. The Board of Directors will consist of Florian Aigrain (Chairman and representative of J.A.T.), Christian Sieber, Carlos Uraga, Víctor Mayoral and Sony’s representative.

Carlos Uraga highlights: “Standards such as H-ROS are the needed next step for robotics to grow worldwide. The expected growth of a $150 billion market by 2020 is not going to take place without infrastructures like this. Builders and integrators are constantly facing the complexity of robots but H-ROS provides the tools for robotics to become accessible to everyone. Big companies and small players will now be able to play together on the same level. Even the latest ISO standards are being developed by taking H-ROS into account.”

Víctor Mayoral remarked: “H-ROS aims to change the landscape of robotics by creating an ecosystem where hardware components can be reused among different robots, regardless

of the original manufacturer. We strongly believe that the future of robotics will be about modular robots that can be easily repaired and reconfigured. H-ROS aims to shape this future. Sony’s leadership and vision in robotics is widely recognized in the community. We are confident that, with their support, our present innovations will spread even more rapidly.”

H-ROS will be released under a license and royalty model. A wide variety of robotic parts and components will also be commercially released through the creation of a marketplace for modular robotic components powered by H-ROS. The modularity of H-ROS has engendered the collaboration of Acutronic Robotics and several standardization organizations, including ISO and IEC. Together, they are working on next-generation robotics standards.

About Acutronic Link Robotics AG (“Acutronic Robotics”) Acutronic Robotics is a leading robotics development firm focused on next-generation solutions for a range of clients. The company has three primary business lines: the development and commercialization of the Hardware Robot Operating System (“H-ROS”); robot and drone interoperable hardware products; B2B engineering services offered to corporate and governmental clients.

Acutronic Robotics is headquartered in Switzerland and has locations in Spain and the United States. For more information, visit

About H-ROS H-ROS: the “Hardware Operating System for Robots” is the first standardized software and hardware infrastructure to create reusable and reconfigurable robots. Built upon the widely used ROS standard, H-ROS was designed to simplify and speed up the construction of robots. For more information, visit

Sony Global Education Launches an Indiegogo Campaign for KOOV, a Coding and Robotics Kit for the Next Generation of Young Innovators

SAN DIEGO, CA (June 20, 2017) – Sony Electronics in conjunction with Sony Global Education announced today the launch of a limited Indiegogo crowdfunding campaign for KOOV, a new coding and robotics kit for the next generation of young innovators.

The Sony Global Education team developed KOOV as a fresh approach to learning robotics and programming. KOOV is already available in Japan and China, and Sony is now looking to expand the program to the US in order to gain feedback and insight into the American market.

KOOV is a robotics and coding educational kit made up of blocks, sensors, motors, actuators, and a companion app that teaches children core concepts about design, coding and robotics. The app also features a secure social space, where children can share their designs and code with other young inventors from around the world.

The blocks can be assembled into any shape, with the final figure capable of being controlled as a robot. The kit encourages learners to „Play“ by building with 7 kinds of translucent blocks, „Code“ by controlling the assembled figure through the KOOV app, and „Create“ by embracing their creativity and imagination.

Sony Global Education believes that the teaching materials for robotics and programming will play a major role in cultivating STEM literacy and nurturing the next generation of problem solvers.

KOOV was built on the belief that STEM learning tools should be accessible to all children. Through the use of inclusive colors, shareable design and the goal of building a foundation for future STEM learning, Sony hopes to attract parents of children 8 to 14 years old, with equal emphasis on boys and girls.

Pre-orders are available for a limited time beginning June 20th via an Indiegogo, with product scheduled to ship to backers in early December. The suggested retail price is $359 for the Starter Kit and $499 for the Advanced Kit with limited quantities available at discounts of up to 40% for early backers. Interested consumers can learn more about KOOV, and place preorders at